Sram History & Product reviews~
The Pez Sram review PDF~
1987 SRAM Corp. is born and opens its first office/factory in downtown Chicago, Illinois. Total number of employees, six. First year goal: sell 100,000 units. Actually sold 1,000. Sachs introduces the Pentasport 5-speed hub.
1988 In January, at the Long Beach Show, SRAM debuts its first product, the Grip Shift® DB road bike twist shifter. The DB debuted shifting a SH-TY-20 across a 10-speed free-wheel. In April, the CAT-1 was introduced for tribars and road bars.
Bob Mionske places fourth, riding the DB/CAT-1 in the road race at the Seoul Olympics. Scott Molina wins the Ironman Triathlon using DB/CAT-1. Sachs' first MTB components, called the Rival ATB groupset, are introduced.
Grip Shift® equipped rider wins the Race Across America. Kenny Souza wins the world biathlon championships with CAT-1.
1989 SRAM introduces the CX road shifter. Cannondale specs the CX shifter on mountain bikes.
Grip Shift equipped racers dominate U.S. Criterium events using the CX shifter.
1990 SRAM USA employs nine people and 12 independent sales representatives to cover the U.S. dealer market.
World Champion Greg Herbold (HB) begins racing and winning with Grip Shift shifters.
The Grip Shift® CX-DT Aero Bar triathlon craze begins. Sachs' first twist grip and Powergrip products arrive on the market.
1991 Headquarters and Chicago manufacturing grows to 60 people. Taiwan factory is established with 18 employees. SRAM Worldwide grows to 90 people.
The Grip Shift® SRT 300 shifter is introduced. Over 300,000 SRT 300 shifter sets are shipped to Cannondale, Diamond Back, GT, Schwinn, Specialized, Trek, and Univega. SRAM launches nationwide Dealer Tech Support Program.
1992 One-millionth shifter set produced (MY93). SRAM establishes a European office in Dortmund, Germany.
The Grip Shift SRT 500, SRAM's first high-end MTB shifter makes it debut. Sachs creates the Super 7, 7-speed hub. SRAM Taiwan moves to a new facility.
1993 European HQ moves to Hengelo in the Netherlands. SRAM unveils the SRT 500R shifter, specifically designed for racing. SRAM Europe begins Dealer Tech Support Program.
HB (Greg Herbold) wins NORBA National Downhill Point Series on an SRT 500R shifter. Giovanna Bonazzi wins DH Worlds on an SRT 500R shifter. Sachs leads the industry in leisure biking components.
1994 SRAM's 10-millionth shifter set produced (MY95). Opening of new 4,000-square-meters North American manufacturing facility in Elk Grove Village, Illinois.
Bart Brentjens wins XC World Cup on Grip Shift® shifters. Missy Giove wins DH Worlds on Grip Shift® shifters. Francois Gachet wins DH Worlds and DH World Cup on Grip Shift. John Tomac wins NORBA DH on Grip Shift.
Alison Sydor wins XC Worlds on Grip Shift® shifters. Henrik Djernis wins XC Worlds on Grip Shift® shifters.
Sachs introduces PowerDisc, the first mass produced hydraulic disc brake system. Sachs introduces Speedtronic, the first electronic shifting system.
Christian Taillefer sets the first high speed world record at 187.66km/h using Power Disc brakes and Power Grip shifters.
1995 SRAM opens a 40,000-square-foot manufacturing facility in Carrick-on-Suir, Ireland. ESP® derailleur technology is introduced at the Taipei International Bicycle Show.
Every winning bike in the Men's World Cup XC and NORBA National Championships XC are equipped with Grip Shift shifters.
SRAM becomes title sponsor of the Sea Otter Classic, which has quickly become North America's most fun cycling event.
SRAM riders Bart Brentjens wins XC Worlds. Alison Sydor wins XC Worlds, Thomas Frischknecht wins XC World Cup. Regina Stiefl wins DH World Cup. Tinker Juarez wins NORBA XC.
Sachs celebrates its 100th anniversary. The Elan 12-speed is introduced.
1996 SRAM's 25-millionth shifter set produced (MY97). ESP-equipped racer Bart Brentjens wins the inaugural Mountain Bike Gold Medal at the Atlanta Summer Olympics.
SRAM engineers Sam Patterson and John Cheever are honored by the Intellectual Property Owners Organization for three innovative patents, a first in the bicycle industry. European headquarters moves to Amersfoort, The Netherlands.
John Tomac wins NORBA XC title on an ESP derailleur system. Christophe Dupouey wins XC World Cup on an ESP derailleur system. Anne Caroline Chausson wins DH Worlds on an ESP derailleur system.
Sachs introduces the PowerGlide cassette, and DIRT, an MTB shifting technology.
1997 Company's fifth manufacturing facility opens. The Chihuahua, Mexico plant brings worldwide employee count to 650. SRAM acquires Sachs Bicycle Components, making SRAM the world's second largest bicycle component manufacturer.
Total employee count expands to 1,400. SRAM Europe Dealer Hotlines grow from serving six European countries to 11. World's first pair of high-end, composite brake levers are introduced by SRAM.
ESP riders John Tomac and Cheri Elliot win the Men's and Women's NORBA DH titles. Anne Caroline Chausson wins DH Worlds on an ESP derailleur system. Miguel Martinez wins XC Worlds on an ESP derailleur system.
1998 SRAM's 34-millionth shifter set produced (MY99). SRAM introduces the Spectro™ internal gear hub product line. Groundbreaking ceremony for SRAM's state-of-the-art internal gear hub factory in Schweinfurt, Germany.
SRAM European tech support grows to a team of 18. SRAM thanks the industry by throwing a tenth anniversary bash at Eurobike in Friedrichshafen, Germany. SRAM Taiwan adds significant square meters to complete its state-of-the-art facility.
1999 Construction and move completed to new factory in Schweinfurt, Germany. Grand opening of SRAM Deutschland Internal Hub Factory. IRCOS (SRAM France) takes operating control from SRAM Corporation. SRAM factory count totals six, headquarters totals three.
SRS™ technology revolutionizes twist shifting.
2000 SRAM introduces plans for revolutionary new product platforms.
Total headcount tops 1,000 employees worldwide. SRAM announces its plan to sponsor Team Cannondale, Giant, Tomac, Rocky Mountain and more...
2001 Launched SRAM X.O rear derailleur and front shifter set.
This product draws tremendous positive press and redefines high-end derailleur product. X.O is regarded as the top of the line in shifting systems in terms of its durability, composite features, innovative look, and overall performance.
2002 SRAM purchases RockShox on February 19, 2002. RockShox is the world's market leader in suspension fork and shock technology. Marketing and Sales are relocated to Chicago and Colorado Springs remains the home for RockShox product development.
SRAM builds a state-of-the art production facility in Taichung, Taiwan and production starts in April. The first production fork rolls off the line in December.
SRAM again sponsors the premiere cycling event in North America, the Sea Otter Classic.
Roland Green (Trek VW) wins the World Championship on a RockShox SID World Cup.
2003 Once again the Sea Otter Classic is powered by SRAM. Impulse Technology Triggers are launched at Sea Otter.
The Triggers fulfill a need to offer customers shifting options and help to redefine shifting technology.
SRAM Sponsorship enters the road market for the first time with road cassettes and HollowPin chains. SRAM sponsors Team CSC, the sixth ranked UCI team in the world. CSC features Tyler Hamilton, who placed second in the 2002.Giro d' Italia.
SRAM also sponsors 7 UP/Maxxis, Big Mat Auber 93, Relax Fuenlabrada, K2, and Jittery Joe's. On the mountain side SRAM sponsors TREK, Polo/RLX, T-Mobile (with RockShox), Steve Peat and Jeff Lenosky.
Tyler Hamilton, following wins at Liege-Bastonge-Liege and the Tour de Romandie, wins Stage 16 of the Tour de France. He becomes the 6th American to win a Tour stage, finishing 4th overall - even after breaking his collarbone in a Stage 1 crash.
2004 SRAM purchases Avid on March 1, 2004. Avid is the world's market leader in hydraulic and mechanical disc brake design and manufacturing.
Marketing and Sales are relocated to Chicago and Colorado Springs becomes the home for Avid product development.
~UK Size 8|37 M.W.Rider9|UK Size 8.5|219 M.W.Rider9|UK Size 9|220 M.W.Rider9|UK Size 9.5|221 M.W.Rider9|UK Size 10|222 M.W.Rider9|UK Size 10.5|223 M.W.Rider9|~1266~2089~~
Sram Force Brake Levers~With Login Discount £332.99~The new SRAM force Double Tap™ controls put the revolutionary competitive advantage of Double Tap™ technology right at you fingertips.
Force Double Tap™ controls use a single lever that move in one direction for both up and downshifting, seamlessly and ergonomically combined with dedicated levers for braking.
The shift lever is close to the bar with an optimized 15 degree sweep providing the rider with superior drivetrain control even in the most demanding competitive situations.
Features
305 grams.
Ten speed.
Double Tap technology smooth up and down shifts in one motion.
Ergonomic design is comfortable, aerodynamic, and hides all cables.
Carbon brake lever and magnesium shift lever are light, stiff, and comfortable.
~S.F. Brakes|Sram Force Brake Levers|~1266~1473~~
Sram Rival Brake Levers~With Login Discount £215.99~Durable, light, and lightning fast: the gear change that will change the way you ride.
Built around SRAM’s DoubleTap™ technology, the 2007 Rival 10-Speed Controls offer a performance advantage that other competition-level shifters can’t touch.
From the hoods, the drops, or even when you’re sprinting, the single-lever design puts unmatched control in your hands while saving weight and limiting shifting motion to an optimized 15 degree sweep.
The Rival DoubleTap controls feature efficient internal cable routing and aluminum brake and shift levers in an exceptionally light 335g package.
Speeds: 10 rear / Double FC front.
Weight: 305g.
Material: Aluminum Brake Lever / Aluminum Shift Lever.
Compatibility: SRAM Force and Rival Front and Rear Deraillears; Industry-standard 10-speed.
~S.R. Brake Levers|Sram Rival Brake Levers|~1266~1470~~
Sram Force Rear Derailleur~With Login Discount £98.99~Crisp, clean, correct shifting, always: the most precise gear change in cycling is here in the SRAM Force rear derailleur.
The Force rear derailleur represents the same design philosophy that has yielded our best-in-class products for the MTB market.
The Force rear mech takes advantage of Exact Actuation , an actuation ratio that delivers precise 3mm shifts in every gear along with the widest range of adjustment available, delivering the best 10 speed performance in the sport.
The Force derailleur is crafted with cutting-edge materials, including a carbon fibre outer cage and a magnesium inner link. The final result is an impressive 174g rear deralleur.
Features:
Exact actuation means precise, even gear changes throughout the shifting range.
Carbon-fibre outer cage and magnesiun inner link provide strength and lightweight.
10 speed.
174g.~S.F. Rear Mech.|Sram Force Rear Derailleur|~1266~1268~~
Sram Rival Chainset~With Login Discount £116.99~The Rival™ crankset sets the standard in elegance and strength in aluminium road cranksets.
We start by sculpting race proven AL-7050-TV alloy for higher strength and elegant looks.
We then mate it to our durable Giga X Pipe exterior bearing BB system for a more durable bearing design.
The Rival™ crankset is available in standard double and compact 10 speed models, and is equipped with our new PowerGlide 10 speed chainrings.
Arm Material: AL-7050 / Polished.
Chainring Material: New PG Chainrings with Hard Anodized coating.
Available Arm Lengths: 170, 172.5, 175mm.
Available Ratios: 53/39 and compact drives 50/36 & 50/34.
~S.R. Chainset|Sram Rival Chainset|~1266~1471~~
Sram Force Brakes~With Login Discount £134.99~The only brakes strong enough to control the Force group. The new Force brakeset from SRAM was designed with lightweight, performance, and streamlined aesthetics as their guiding principles.
Featuring Dual Pivot performance and a proprietary ped compound , the Force brakeset delivers high power and low weight.
Intelligent engineering combines cold forged arms, titanium main pivot bolts and hardware, and a powerful return spring for positive engagement and release.
Dual Pivot design increases braking power and enhances progressive feel.
279g.
Cold-forged arms / Titanium pivot bolt.~S.F. Brakes|Sram Force Brakes|~1266~1270~~
Sram Rival Brakes~With Login Discount £89.99~With cold forged arms, Dual Pivot design, and a proprietary pad compound providing the needed muscle, the 2007 Sram Rival Brakeset gives you powerful stopping power and positive, progressive response.
Lightweight materials, streamlined design, and a sleek finish all complement the performance, letting you scrub speed or stop on a dime whether you're racing, training, or warming up.
Weight: 290g.
Material: Cold-forged Arms / Titanium Pivot Bolt.
Pad / Holder: SRAM compound with adjustable cartridge holder.
QR: Indexed.
~S.R. Brakes|Sram Rival Brakes|~1266~1469~~
Sram Force Front Derailleur~With Login Discount £35.99~Light materials and light effort shifting deliver a heavy advantage.
The new Force front derailleur achieves the critical balance between positive downshifts and light action upshifts. It features a unique SRAM actuation ratio, professionall engineered cage design, and intuitive adjusters, maximised for 10 speed drivetrains.
Working in tandem with the Force DoubleTap controls , the Force front derailleur also allows to trim your shifting for seamless gear changes across multiple cogs.
One size fits all on the new Force front derailleur. Utilizing a standard design that shifts perfectly with both traditional sized chainrings as well as the new popular compact-size ring sets, the new SRAM Force front derailleur establishes itself as a legitimate high performance product.
Available in both braze-on mounting and clamp-band mounting.~S.F. Front Mech.|Sram Force Front Derailleur|~1266~1267~~
Sram Rival Cassette 12 - 26~With Login Discount £53.99~To take full advantage of the power and promise of the SRAM Rival group set, you need a cassette and chain that are up to the task.
With the new OpenGlide 1070 Cassette’s semi-spidered design, we’ve removed specific sections of material from the smaller cogs, creating a cogset that shifts efficiently and positively in all situations.
OpenGlide technology allows for the smoother transition between gears when up and downshifting.
Semi-spidered design is light, strong and efficient.
Speeds: 10.
Recommended Chain: PC-1090R, PC-1090, PC-1070.
Sprockets on Spider: 3.
Lock Ring Material: Forged 7000 series alloy.
Sprocket Material: Heat-treated steel.
Cassette Weight: 210g (11-23).
~S.R. Cassette|Sram Rival Cassette|~1266~1474~~